Casual footwear maker Crocs Inc. has goes online exclusively on India's Jabong.com with the launch of its virtual store.
Crocs now plans on bridging the gap in Tier 2 and 3 markets by taking their entire product portfolio online only on Jabong.com. The move comes as part of the company’s business strategy of aggressive expansion in the country. The global lifestyle footwear brand offers over 300 styles per season, available in more than 90 countries worldwide.
Jabong.com offers trends, styles, and a wide variety of products and offers more than 1000 brands and over 125,000 styles.
Speaking on the occasion, Nissan Joseph, General Manager, Crocs India said “We are extremely excited to enter a very competitive and growing market of e-commerce. Through the online medium we plan to reach out to all potential Crocs customers who have limited or no access to our physical outlets. We chose to partner with Jabong.com to launch our online store as they are the most trusted e-commerce portal and have a very high recall value as the most fashionable shopping destination online.”
Speaking about the Crocs availability on Jabong.com, Arun Chandra Mohan, founder & CEO Jabong.com said, “It is our constant endeavor to bring the best brands closer to our wide fashion conscious audience online.”
Joseph adds further, “E-commerce in India has taken a major leap forward in the past 2 years owing to the significant rise in the number of internet users and growing acceptability of online payments. The lack of physical outlets in tier 2 and tier 3 cities can be overcome by offering the entire product range through the online medium”.