Chennai Express releasing in countries like Peru and being dubbed in Hebrew, Turkish, English, French, German and Malay marks the fast expanding market boundaries as far as Indian cinema is concerned
On the occasion of India’s 66th year of independence, surely there are several developments that the entertainment industry can take heart from. For starters, the present decade is being hailed as yet another golden age as far as movies are concerned. And why not? A whole variety of films are thriving. The business, fuelled by the arrival of multiplexes and institutional funding has never looked better.
Why, just last week on Eid, there was Chennai Express merrily chugging along to grand numbers at plexes and single screens, but before its arrival a few films like Bhaag Milkha Bhaag had a great run the last few weeks, even smaller films like BA Pass were not doing too badly either, what with shows around running housefull!
That all three films are as different as chalk from cheese — the former two being big budget blockbuster offerings, while the latter a small city noir — the very fact that they all found enough takers and then some, is evidence of a mature market. An ideal scenario both creatively and commercially. In the last few years we have seen films as varied as one about a sperm donor (Vicky Donor), a progeria ridden child (Paa), a pregnant woman in search for her husband (Kahaani), Robinhood like cop saga (Dabangg and Singham), biopics on athletes (Paan Singh Tomar and Bhaag Milkha Bhaag), superhero flicks (Krrish, Ra.One), adaptations of Shakespeare’s works (Maqbool and Omkara) romcoms aplenty, short films (Bombay Talkies) and practically every kind of subject, find acceptance with the audience.
Then there is the whole crossing over and cross-pollination of ideas resulting in a cinematic smorgasbord — regional films are being remade in Hindi, Hindi films in regional languages and also in English for international markets (A Wednesday being an example) — with all of the above being dubbed or subtitled for foreign markets outside India. Chennai Express releasing in countries like Peru and being