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Colombo: Reebok India and Sri Lanka Cricket on April 30th 2009 signed a three-year contract for the sports goods giant to be the outfitter of the national cricket team. Reebok has taken on the mantle to provide the entire team with state-of-the-art apparel, footwear and equipment to empower the team to fulfill its real potential.
The new jersey was made public at a press conference organized by the Sri Lankan Cricket Board. The colors of the jersey take inspiration from the Sri Lankan flag.
Reebok is the market leader in Sri Lanka and plans to expand its retail presence in the country. This tie up will enhance Reebok’s visibility while strengthening its market leadership in Sri Lanka.
“When Creatigies Communications and Leader Sport approached Reebok with this idea, we believed this would be the perfect springboard for taking Reebok’s market leadership to a higher level in Sri Lanka” said Mr. Subhinder Singh Prem, Managing Director, Reebok India.
Reebok dominates cricket in the Indian sub-continent. It has emerged as the market leader in Cricket Sports Goods Industry in India with over 25% market share in the cricket bat market. Current sport icons like MS Dhoni, Yuvraj Singh, Harbhajjan Singh and Irfan Pathan have all been Reebok brand ambassadors from the time they started their career. Also, upcoming athletes such as Rohit Sharma, Ishant Sharma , Gautam Gambhir , Yusuf Pathan , Piyush Chawla , Robin Uthappa and many others are part of the Reebok family.
Reebok is also the official outfitter of four IPL teams namely Kolkata Knight Riders, Chennai Super Kings, Punjab Kings XI and Bangalore Royal Challenge.
Speaking at the unveiling of the new jersey, Mr. D S de Silva, Chairman, Sri Lanka Cricket. said: “We are extremely happy to be associated with the number one sports brand, Reebok. This association will help equip our players with world – class kitting for them to perform at the highest level.”
Mr. Subhinder Singh Prem, Managing Director, Reebok India Company, said, "This truly is a defining moment for us. We believe that the game is all that matters and through this association we have brought Reebok’s expertise and experience in cricket to the Sri Lankan team. We bring to the players world class kitting which boats of high-end technology that will help the player to perform better. This association will also help to further strengthen the market leadership position that Reebok enjoys in the country. We have worked closely...
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