WORLD CUP 2007 THE YEAR'S BIGGEST CORPORATE EVENT

Corporate heads turn cheerleaders

Posted: 2007-03-16 00:11:42+05:30 IST
Updated: Mar 16, 2007 at 0011 hrs IST

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be there to cheer the Indians on.

Of course, official sponsors have more than one reason to visit the Caribbean. Says Kunal Dasgupta, CEO, SET India, "We are the official broadcasters of the ICC Cricket World Cup and I am going there for work as well as to enjoy the long awaited tournament and enjoy the game of cricket with my friends."

Another die-hard fan who's going all the way to the Caribbean islands is O P Manchanda, COO, Dr Lal PathLabs. "I am going to watch the World Cup since cricket is my favourite game. In fact, I was quite a keen player during my school and college school days. I have been to England to watch the World Cup in 1983. I am a proud Indian and I will cheer for India. My favourite player is MS Dhoni. He is busy behind the wickets during the entire match and still scores better than anybody else. Besides, cricket, I am quite passionate about polo too, which I also watch live."

And it isn't just corporate honchos who are going all the way to the Caribbean islands to cheer the Indian team. Several Indian companies spy the World Cup as an opportunity to spin a employee-incentive scheme reward their high-performance employees. TravelPort is one such organization that is sending two of its best employees to watch the final match of the World Cup live. "The World Cup provides an opportunity for our employees to chill out in the Caribbean while working as a motivational tool. We are sending two of our employees on an all-expenses paid trip as a reward for their hard work," says TravelPort HR manager Kamad Banda....

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Corporate heads turn cheerleaders

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