"Consumers want proof of efficacy"

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: stories more clearly. Dabur has engaged an international design house for revamping the look and feel of Dabur Chyawanprash and many other brands.

Which are the so-called ‘power’ brands in the healthcare portfolio of Dabur? Which are your stronger markets?

Dabur Chyawanprash, Dabur Honey, Hajmola and Dabur Glucose are the power brands in the healthcare portfolio. For Dabur Chyawanprash, the key markets are the north, east and west India, while Honey sells across India with urban and metro cities being the big drivers of growth.

Consumers have become more discerning and refuse to be swayed by lofty advertising messages these days. Do you see any skepticism in them given the pressures on non-mainstream products from food activists and lobbyists?

Not really. Most of our products are based on authentic Ayurveda and are backed by clinical trials. Of course, consumers are seeking a proof of efficacy of natural and Ayurvedic products and our clinical trials offer them scientific evidence or proof for all claims. So, every claim we make is backed with adequate data and vetted thoroughly before it is made.

What is the turnover of Dabur’s Healthcare business and where do you see it headed over the next two/ three years?