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Conagra Foods unit opens first peanut butter facility in Jhagadia

Jun 10 2014, 13:10 IST
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The introduction of peanut butter will address the changing needs of the Indian consumer and also help in growing the spreads category. (AP) The introduction of peanut butter will address the changing needs of the Indian consumer and also help in growing the spreads category. (AP)
SummaryThe Spreads category in India is still small and underpenetrated.

AgroTech Foods Limited, an affiliate of Conagra Foods Inc. of USA, on Tuesday announced the opening of its manufacturing unit in Jhagadia, Gujarat to start local production of its Sundrop Peanut Butter for the first time in India. Aiming to make a foray into the Spreads segment in India, the state-of-the-art manufacturing facility built at a cost of Rs.35 crores will serve as an integrated multi category grocery and snacks manufacturing hub for the India market.

“The commencement of local production of peanut butter at our new facility reinforces AgroTech Foods’ commitment to lead the development of the processed foods industry in India and will further enable us to drive the growth of Peanut Butter as a category in India. The Spreads category in India is still small and underpenetrated. The introduction of peanut butter will address the changing needs of the Indian consumer and also help in growing the spreads category. Over the last few years we have successfully built the Act II Popcorn business as a meaningful player in the Sweet & Salty Snacks category and we are confident that we will be able to replicate this success with Sundrop Peanut Butter,” said Sachin Gopal, President and CEO, AgroTech Foods Limited.

AgroTech Foods Ltd (ATFL) is a public limited company engaged in the business of marketing food products and is affiliated to ConAgra Foods, Inc. of USA, which is one the world's largest food companies. Led by its’ flagship brands, Sundrop and ACT II, ATFL has expanded its brand portfolio through innovative and healthy offerings .ACT II Popcorn, Sundrop Peanut Butter, Sundrop SlimLite, Sundrop Snack Break, Sundrop 10 min Yummeals are other quality products from AgroTech Foods Ltd. Portfolio.

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