Competition keeps us on our toes

Dec 16 2013, 03:03 IST
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SummaryGerman audio specialist Sennheiser feels that headphones have evolved a long way

German audio specialist Sennheiser feels that headphones have evolved a long way and are now part of one’s lifestyle. “We look at trends from the fashion world and draw inspiration from personal products like accessories and gadgets to incorporate them in our design so as to be trendy and relevant to our consumers,” says Gunjan Srivastava, the managing director of Sennheiser Electronics India. He is the chief manager, decision maker and executor of decisions for the India subsidiary. In his last role, Gunjan successfully led the audio video and accessories business for Philips India.

According to him, the Indian headphone market has been driven by the smartphone and tablet boom and the need for personal entertainment has become of utmost importance. “India is a strategically important market for us, and our approach to the market is long-term,” he tells Sudhir Chowdhary in a recent interaction. Excerpts:

Is it tough to be a traditional brand when there are so many new entrants at competitive price points?

Rather than calling Sennheiser a traditional brand, I would call us a heritage brand with great legacy and history of being true innovators in audio technology. Founded in 1945, Sennheiser has been in existence for the last 70 years. We entered India in 2007 and are going to complete seven years in India. We have a strong heritage of being in the forefront of the audio technology and sound space. Whether it is our innovative offerings in the professional segment that started with microphones or our leadership position in the headphones space, Sennheiser has used its heritage and legacy to create innovative audio solutions for years.

Sennheiser’s vision has always been to shape the future of audio and we do this with our continuous pursuit of perfect sound. We use our long experience to create products that cater to needs of the end user and are customised to local market needs. Sennheiser is more concerned about being in touch with the end user and be able to feel the pulse of the people as it then puts us in a very strong position. We want to build a close connect with our user so that they feel strongly for our brand and go for us.

Competition keeps us on our toes and also it helps identify gaps in the market. From an Indian standpoint it is still a niche market and small in terms of the potential

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