Monster India recently announced the launch of its digital campaign ‘Wake Up’. In this interview, Sanjay Modi, managing director, Monster.com (India/Middle East/Southeast Asia), tells FE’s Abhishek Chakraborty that they want the ‘job-sleepers’ to realise that there are better opportunities waiting for them, and it’s time to take a step forward and make the right choice. Excerpts:
Why do you think Indians need a ‘wake up’ call?
The recent global survey conducted by Monster and GfK has strengthened our confidence that India needs a ‘Wake Up’ call as there are still ‘job-sleepers’ who need to realise that there are better opportunities waiting for them; and it’s time to take a step forward and make the right choice. As per the research, 70% people have expressed that they are content with their current jobs but in reality they are not. From the feedback received, it appears that they would further like to explore opportunities and settle down for something which indeed is a best fit for them. Hence, ‘Wake Up’ call is targeted at this vast majority of people who need to make the most out of the opportunity that exists out there.
You created wacky videos on the ‘Wake Up’ theme…
It is a proposition that uses interesting characters to convey the core message strongly. The serious message of ‘wake up to the new opportunity’ is communicated in a unique and creative fashion with the use of animation. The campaign conveys the message in a direct, clean and humorous manner. This campaign has been conceptualised to engage the users. Monster India, therefore, decided to ask the users to create their own wacky videos on the ‘Wake Up’ theme and upload them online or on social media platforms. The shortlisted ones will further be promoted on the Monster India Facebook page. Further, Monster India is also set to launch a ‘Wake Up’ application on Facebook to sustain the user engagement.
What are the challenges faced by the employers while searching for resumes?
Tough economic environment, global economic turmoil, international competition, growing inflation and rising input costs have deeply impacted the Indian economy and, subsequently, the job market, causing