Community spirit over the mobile
Hence, the new playground for marketers is social, local and mobile, and is proving to be a successful mobile marketing strategy. Facebook, Twitter and mobile social media have become the new quintessential communication tools for marketing managers. The old school approach for marketers who had adequate budgets was to use traditional print and media advertising and augment that with online marketing. More recently, with the advent of social media, consumers feel a heightened need to participate in sharing common interests and experiences with communities and larger groups. More brands, businesses and governments are waking up to the fact that the old school approach of creating a brand and expecting consumers to be loyal to it doesn’t work anymore. Interactivity and shared participation in creating brands, communities, governments and user experiences is here to stay.
Consumers have embraced the mobile for a variety of reasons, not the least of which is convenience. Mobile marketing is something that interests every small business that wants to reach out and interact with consumers when and where they are most receptive, and in ways that they expect.
Mobile marketing took off a few years ago
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