Coming soon to Facebook: more action, battle games
"First of all, what comes is, 'Wow, I had no idea you could actually do a game of this quality on Facebook,'" said Dave Jones, Chief Creative Officer of nWay, who has worked on "Grand Theft Auto" and "Diablo."
Then came some resistance: Jones admits some potential investors and partners questioned how an action-focused game with slick graphics can play to a Facebook audience more accustomed to "Farmville" and other less time-consuming casual games. Others wondered how the game – which launches this spring – would gain significant users and revenue on the social network.
But Facebook Inc is betting nWay and a clutch of other developers this year can extend console-style action games beyond Microsoft Corp's Xbox or Sony Corp's PlayStation onto the world's largest social network.
Facebook is spearheading the launch of 10 high-quality games created by third-party developers in 2013 that squarely target so-called hardcore gamers, an atypical audience overlooked thus far against the wealth of family-friendly offerings like Zynga Inc's "Farmville" that now dominate the social network's gaming landscape.
The effort, which began late last year but will accelerate in 2013, is part of Facebook's ongoing objective of making sure its 1 billion-plus users log in and spend more time on the network, which in turn boosts ad revenue. Facebook also takes a cut of its applications' revenue.
Facebook's push into
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