Column Making the right choices

Paul Kattuman
Posted: Saturday, Aug 30, 2008 at 0020 hrs IST
Updated: Saturday, Aug 30, 2008 at 0020 hrs IST

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: nudge should only change the design of the choice context, and not force anyone to do anything. Eschewing regulation, nudges only encourage people to make decisions that they would if they had the information, deep cognitive abilities and willpower, and had some concern for their neighbours. All of us, parents, business managers, civil servants, legislators, ministers, should be devising nudges in aid of civil society.

The author is reader in economics at the Judge Business School, University of Cambridge, and fellow of Corpus Christi College...

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