Column : Indian IT canít take its eyes off US revenues
India has been trying to get rid of this outsourcing destination tag and instead acquire an innovation label.
Its global delivery model (GDM) has been a time-tested policy that has yielded substantial benefits but itís now time to say goodbye to the time & material system. America and Europe are trying to spend as little as possible on IT and they are not looking at fixed pricing. Outcome-based pricing has taken over and Indian IT services players have latched on to it. Surviving by the quarter has been the trend for the last 3-4 years. Itís all about taking a myopic view of the situation. But only those companies that are willing to make short-term sacrifices for long-term gains are likely to last. The end of the decade will show us who has withstood short-term temptations to win the war of codes.
Be the first to comment.