Column : Indian IT can’t take its eyes off US revenues

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Darlington Jose Hector : Jan 24 2013, 00:54 IST

household name, though it is India’s largest IT exporter. Hence, getting top people to join them is not going to be easy. The question is, do Indian IT vendors have the will to push for it? Are they too afraid of introducing top talents of the world, who could have a disruptive effect in their companies? Indian IT has always had a conservative soul—one that refuses to engage with disruption. North Americs requires those who can push the envelope and Indian players have to realise this.

India has been trying to get rid of this outsourcing destination tag and instead acquire an innovation label.

Its global delivery model (GDM) has been a time-tested policy that has yielded substantial benefits but it’s now time to say goodbye to the time & material system. America and Europe are trying to spend as little as possible on IT and they are not looking at fixed pricing. Outcome-based pricing has taken over and Indian IT services players have latched on to it. Surviving by the quarter has been the trend for the last 3-4 years. It’s all about taking a myopic view of the situation. But only those companies that are willing to make short-term sacrifices for long-term gains are likely to last. The end of the decade will show us who has withstood short-term temptations to win the war of codes.

dj.hector@expressindia.com

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