Column : Indian IT can’t take its eyes off US revenues

It is predicted that the IT services revenues in the country will touch $10.2 billion in 2013, a 12% increase from an estimated $9.1 billion in 2012. Where’s all that money going to come from? North America, mostly. Big data, analytics and cloud services are expected to see more penetration in 2013 and US-based clients will have a big say here. Pay-as-per-use has become a big draw in IT circles and will continue to hold sway this year too. Many transformational deals in verticals such as BFSI, retail and manufacturing are going to come Indian IT’s way, and those vendors with the longest reach in America will win the prize.

This is where Indian IT players have to undergo a transformation. This safety-first approach has been dragging the sector for a long time, but the industry pioneers have refused to change. Why can’t the likes of TCS, Infosys and Wipro appoint industry-leading experts in key positions? Why is it that they are refusing to appoint leaders from Google, Apple or IBM? It’s not that they can’t pay these executives top dollar. If one really is hoping to achieve great results, the HR heads will have to hunt down the top technologists of the world. The problem is most of the Indian IT vendors are still not regarded as global brands. TCS is not a

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