Column : Attitude, not FDI in retail, will bring reforms
Packaged manufactured consumer products are branded, but not fresh products like fruits and vegetables. For consumers to get lower prices for fresh fruits and vegetables, a total transformation of agricultural and rural infrastructure is required. No private retail chain, and that too a foreign one, is going to do this. Multi-brand retail is about selling branded packaged products, almost invariably manufactured, to strict standards so that every brand offers the same product.
Other fresh products like breads, cakes, pastries, etc, are also sold in such stores. They are usually unbranded, but sometimes have brand names (Britannia, Modern, etc). Fruits and vegetables might be sorted for quality and pre-packed but are not branded. They are placed at the far end of the store so that the customer has to pass the shelves of packaged products, and might be tempted on impulse to buy them.
Manufacturers of packaged goods are happy to have large retail chains
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