Coke’s digital journey
Brown, explained, “Much like any first-rate magazine, we have a holistic digital content strategy that’s given insight on how we can use social networks, what is the kind of content we can develop for the blog, apart from what are the programmes we can build for Coca-Cola Journey. We think of Coca-Cola Unbottled as a ‘lean forward’ experience that’s updated daily. Coca-Cola Journey publishes more in-depth and long form pieces that’s very much a ‘sit back’ experience.”
As of now it is the international site which has gone through the overhaul. The company hopes to inspire through various stories from across the globe. Keeping this in mind, the cover story for the launch issue of Coca-Cola Journey is about the company’s commitment to support schools in India.
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