Coke’s digital journey

Brown, explained, “Much like any first-rate magazine, we have a holistic digital content strategy that’s given insight on how we can use social networks, what is the kind of content we can develop for the blog, apart from what are the programmes we can build for Coca-Cola Journey. We think of Coca-Cola Unbottled as a ‘lean forward’ experience that’s updated daily. Coca-Cola Journey publishes more in-depth and long form pieces that’s very much a ‘sit back’ experience.”