Coffee success: Starbucks buy Teavana
Teavana has about 300 shopping mall stores that sell loose-leaf, exotic teas. In addition to opening stand-alone Teavana stores in the United States and abroad, Starbucks will add tea bars that serve prepared drinks in existing Teavana stores, Starbucks Chief Executive Howard Schultz told Reuters.
Starbucks opened its first espresso bar inside a store in 1987, when it had 11 stores selling only whole bean coffee.
We will do something very similar over time with Teavana, said Schultz, who now oversees about 18,000 Starbucks stores around the world. We will do for tea what we did for coffee.
The deal marks the third complementary acquisition over the past year from Starbucks, which is looking for new avenues of growth beyond its core coffee business.
Calling tea the opportunity of a lifetime, Schultz said on a conference call that Starbucks plans to open more than 1,000 Teavana stores over the coming five years. The Teavana stores will not sell Starbucks coffee.
The world's largest coffee shop operator will pay $15.50 per share in cash for Teavana, a 54 percent premium to the company's closing price on the New York Stock Exchange on Tuesday.
Shares of Atlanta-based Teavana, which has stores in the United States, Mexico, Canada and Kuwait, jumped 52.5 percent to close at $15.45 on the New York Stock Exchange.
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