Cloudy Future? Coke Sees Less Fizz In Limca Push

Posted: 2004-04-12 00:00:00+05:30 IST
Updated: Apr 12, 2004 at 0000 hrs IST

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The company has decided not to continue its association with Hindi film star and TV anchor Sonali Bendre

This year, however, there has been no new advertising for the brand so far. One of the reasons perhaps why the company is not pushing the brand this summer is sluggish growth of the cloudy lemon market. The segment, industry observers say, has not been growing in the recent past.

Instead, there’s a shift to the clear lime category which they say is booming. “The clear lime category is booming and our brand Sprite is leading that,” Ms Agarwal said. The cloudy lemon segment is estimated to account for 10 per cent of the overall carbonated soft drinks (CSD) market. ...

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