global innovation and revenue growth for the APJ region.
EMC’s operations in India are also multi-dimensional— which is common to very few markets around the world. This is resonated by our continuous investments in the region. India also acts as a support centre for our business around the world. EMC’s India Centre of Excellence in Bangalore plays a key role in EMC’s Global Innovation Network that promotes exploration, discovery, and application of new technologies that will shape the information infrastructure of the future. Employees from India’s R&D operations have filed numerous patents in the domain of information infrastructure. Like any other region, there might be some ups and downs but the focus on India will remain steady. In the long term, India will be a great place for us to be in – for intellectual capital as well as for business growth.
Purely-product oriented companies are becoming service-oriented. How does EMC see this?
Yes, I agree with you that purely product-oriented companies are becoming service-oriented. At the end of the day, we are a product technology company and we would not define ourselves differently. Our goal is to be the best possible product company which is also able to help with the services piece, but we do not want to pretend that we are not product company.
In order to have the right focus on engineering, right focus on innovation, you have to believe that your job is to produce the best possible product. Now, we would believe that delivery of that product to customers, or consumption of that product may change, which is back to the discussion we started a moment ago around cloud computing. It is not a technology so much but the way it is consumed. It is continuously evolving and we will respond by changing our business model. But it does not alter the fact that at our heart we are an engineering product company.
Talk to us about some other key technology trends and how EMC is aligned with them to address the requirements of the industry?
EMC is aligned with three pillars—cloud computing, big data and trust. We are focused