Clarity on IPL 7 revives advertising buzz around the tournament

Mar 29 2014, 10:25 IST
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There was a lot of uncertainty in the last one week on the fate of the IPL. But with the SCís ruling now, it is business as usual. There was a lot of uncertainty in the last one week on the fate of the IPL. But with the SCís ruling now, it is business as usual.
SummaryAround 40% of our inventory has been confirmed till now, says Rohit Gupta, president of MSM.

taking longer to decide as many matches are being played outside India.Ē At present, Madison Mediaís major clients include Procter & Gamble, SpiceJet, Godrej, Piramal, Raymond, Asian Paints and Ceat, among others.

Karthik Sharma, managing director of Maxus India, said, ďFor our clients, we are in discussions with the channel (Sony) and are exploring advertising opportunities on the IPL platform this year. The deals are not yet signed as we are still in the discussion stage. First we will evaluate these media deals and then recommend it to our clients.Ē

PepsiCo India is the title sponsor for the seventh edition of IPL, while MSM channels Sony Max and Sony Six are exclusive broadcasters of the Pepsi IPL 2014. PepsiCo India got the title sponsorship of IPL last year with a reported bid of Rs 397 crore (to be paid over five years).

Last year, IPLís major sponsors were PepsiCo, Vodafone, Tata Photon, Karbonn tablets, Samsung mobiles, the Godrej Group and Panasonic.

PespiCoís arch rival Coca-Cola India is currently weighing participating in IPL 7. ďAlong with the excitement around the general elections, the deck has now been cleared by the Supreme Court for IPL 7. That provides advertisers like us an opportunity to consider IPL as a platform in our paid media mix. We are evaluating all options but we havenít taken a decision yet,Ē said a spokesperson from Coca-Cola India spokesperson.

The Supreme Court on Friday handed over the reins of the Board of Control for Cricket in India (BCCI) to former cricketer Sunil Gavaskar during IPL 7 and did not bar Chennai Super Kings and Rajasthan Royals from participating in the tournament. A bench of justices AK Patnaik and FM Ibrahim Kalifulla, which had on Thursday proposed barring CSK and RR, refused to pass an order in this regard, allowing them to play along with six other teams in the tournament beginning on April 16 in Dubai.

With inputs from Anushree Chandran and Anindita Sarkar

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