Citibank launches new rewards platform with Travelguru

Businesswire India

Posted: Tuesday, Nov 04, 2008 at 0936 hrs IST
Updated: Tuesday, Nov 04, 2008 at 0936 hrs IST


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Mumbai, November 3: : Citibank India announced the launch of Citibank Travel Rewards, a first-of-its-kind rewards platform for its cardholders which will not only fulfill their wanderlust but also earn them handsome reward points and discounts on their spending on hotel and holiday packages. Citibank has launched this new platform in association with Travelguru, India’s largest hotel network and premier travel portal. The platform is hosted exclusively for Citibank Cardholders at www.travelrewards.co.in.

Among some of the major benefits of Citibank Travel Rewards are:

-- Accrual of triple reward points on hotel and holiday package bookings done using any Citibank credit card through Citibank Travel Rewards.

-- A unique opportunity for instant online redemption of reward points earned on all Citi-branded cards against purchase of hotel and holiday package bookings.

-- Convenience of a dedicated toll-free helpline to consult a travel specialist.

-- An assured discount voucher of up to Rs.5,000/- on registration at www.travelrewards.co.in.

Announcing the launch of Citibank Travel Rewards programme, Sandeep Bhalla, Business Manager, Cards, Citibank India, said, "With increasing disposable incomes, leisure travel has been on the rise in India and has become an exciting and memorable way for families to spend quality time together. However, due to work commitments and time constraints, customers have begun to seek out holiday planning solutions that give them choice and convenience at their fingertips. This is why Citibank has designed an exclusive program with Travelguru for our cardmembers aimed at ‘enhancing the joy of being with family’. Making the proposition even more compelling and a sure win for our customers is the handsome reward point advantage."

Industry research has revealed that approximately 20 percent of spending on cards is on travel and travel-related purchases.

Ashwin Damera, Founder & CEO, Travelguru.com said, “We are delighted to partner with Citibank, India’s premier bank and the pioneers of the card industry in India. As India’s largest hotel network, Travelguru has been constantly innovating to provide customers enhanced value as well as facilitate a seamless hotel and holiday booking experience. The Citibank Travel Rewards programme allows all Citibank credit card customers in India to do smart travel purchases of hotels and holidays through Travelguru. The win-win partnership synergizes the strengths of both organizations: Travelguru’s hotels and holiday expertise with Citibank’s key strengths in consumer networking, universal brand presence and product advancement. It not only benefits the customer with exclusive travel deals but also incentivizes them with triple reward points on every transaction they make. Also, it...

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