Chrysler plans to roll out Jeep on Indian roads
The launches will mark an attempt by the Italian group to revive its fortunes in India after it failed to crack the highly competitive low-cost segment. Earlier this year, Fiat also ended its Indian sales partnership with Tata Motors.
“The Fiat group hopes to acquire 5 per cent of the market in India in the coming years,” Mike Manley, president and CEO for the Jeep brand, Chrysler Group LLC said in Mumbai. “We will bring out new products and try to reach that goal. Asia Pacific is the biggest growth market for us.”
The Jeep’s first tryst with India was in the 1950s when M&M assembled completely knocked down units under license from Willys Overland.
However, since then the brand has undergone several ownership changes and was finally acquired by Chrysler in 1987. Over the years, the brand has grown from being a rugged utility vehicle to being a more premium sports utility vehicle. The Wrangler and the Grand Cherokee will be sold as completely built units. The company is also planning to launch two more models localised for India.
“Under the Jeep brand,
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