China is flexing its muscles as an arms exporter with a growing array of indigenous weaponry, offering something for most budgets in the global arms bazaar and revealing its wider ambitions to strategic rivals and watchful neighbours.
As a new leadership was anointed in Beijing and the world looked on to see what direction it might take over the next decade, military officials from Africa to Southeast Asia were shopping for Chinese weapons in the country's south.
Change has come fast in China, now the world's second-largest economy, and with its rise has come a new sense of military assertiveness with a growing budget to develop modern warfare equipment including aircraft carriers and drones.
All the signs point to newly named Communist Party chief Xi Jinping, who is slated to become president next March, continuing China's aggressive military modernisation.
Now the world's fourth-largest arms exporter, China laid out its wares this week at an air show in Zhuhai, a palm-lined port between Macau and Hong Kong that becomes a heavily armed industry showcase every other November.
In the 10 years to 2011, China's foreign military sales have increased 95 percent, according to the Stockholm International Peace Research Institute (SIPRI).
Among dozens of items shown publicly for the first time this week were Chinese attack helicopters, missiles, unmanned aerial vehicles and air defences. As usual, the exhibit halls contained everything from shoulder-fired weapons to cruise missiles.
China is getting more aggressive in the export market as its own industrial base develops, said Doug Barrie, senior fellow for Military Aerospace at the London-based International Institute for Strategic Studies.
It looks at Russia and the U.S. as examples of how you can use the export arena to help develop your own industries.
Between them, Washington and Moscow account for more than half of the world's $410 billion in arms sales, but opportunities abound for China as the United States looks to cut its military spending to manage its mounting debt.
Still, U.S. spending dwarfs that of China. In its annual report on the Chinese military, the Pentagon in May estimated Beijing's total 2012 spending would be between $120 billion and $180 billion. Washington will spend $614 billion on its military this year.
Most of Beijing's trade is done with small states outside of the European Union, which like the United States, put China under an arms embargo after the crackdown on Tiananmen Square