Chew on this trend

Posted: Tuesday, Mar 25, 2008 at 2255 hrs IST
Updated: Monday, Mar 24, 2008 at 2318 hrs IST

Font Size

Feedback

Discuss

: supermarkets as places to unwind before heading towards work or home.

These shoppers typically hangout at the doorstep after their purchase and are prime shoppers for impulse products.

These are some of the trends that have been observed based on intensive work that have been done at modern format food & grocery outlets. Action on these lines will not only result in better revenues but will also enhance shop-ability for the consumer and ultimately lead to enhanced loyalty for the store.

By Sushmita Balasubramaniam, associate vice-president, The Knowledge Company...

Post Comments

Comments: (Limit 3,000 characters)

Name		Message
Email ID
Subject

TERMS OF USE:
The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).

I agree to the terms of use.