The made-in-Chennai Hyundai Grand i10, built on a longer wheelbase for India, appears to have most things Indian car buyers are currently looking for
Haven’t car launches become like movie releases? Just like the first three days decide the fate of a movie—of course, the content too matters—car companies now bank heavily on the first few days of a new launch when they go on to market their product, complete with advertisements of all sorts and models on display at numerous public points. Not to forget consecutive launches in major cities across the country that also serve as a platform for the company senior management to connect with the dealers—so important in today’s gloomy times.
Wait, why am I talking all this? Reason is that last week when I was invited to Jaipur to drive the new Hyundai Grand i10, I saw the car all over even before I got to feel the real car. Huge billboards on the roads leading to the airport in Delhi; a real car on display at the airport; pop-up ads on my laptop; an ad in the in-flight magazine; and a TV ad as soon as I reached my hotel room in Jaipur! “Grand display,” I must say. But then does this car deserve so much? Is the Grand i10 that good a car, or that important? Read on…
Is it fluidic?
The Grand i10 has been modelled on Hyundai’s now globally-acclaimed design philosophy called the “fluidic sculpture”. But, somehow, the design lines don’t quite appear that well on the Grand i10 as they do on, say, the Verna. Still, this doesn’t mean the Grand isn’t a looker. While on the front there is a large hexagonal grille that is the focal point of the new design, on the sides at the bottom of the doors there is a thick black stylistic plastic moulding that differentiates it from the i10. But it is the back where it scores the most design points—the impressive one being the wraparound tail-lamps that extend deep into the boot lid to give the rear a stylistic touch. You also have a new C