Cell Hell

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Leher Kala:  Jan 16 2012, 03:10 IST
a 12-hour call centre only and concentrate on quality, that is spending time and money training the workers properly, into handling any kind of issue. The services will improve only once more and more consumers file complaints on Facebook and Twitter, for the world to see. Social media puts pressure by generating instant attention and faster responses and companies have to worry about their brand and reputation.

There is one company that gets it right — Just Dial, (eight times two) a directory of almost everything in retail in India. They answer on the first ring, address you by your name, give you the number you’re looking for, before plugging their other products and services at you. If you say you’re not interested, they finish quickly and abruptly with a “have a nice day”. A more intelligent approach for sure.

hutkayfilms@gmail.com

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