CCI rejects Chennai association's complaint against DLF
Slashing the rate, in 2009, DLF offered the apartments at the rate of Rs 2,500 per sq ft for initial customers and Rs 2,550 per sq ft for subsequent customers, according to the order.
The informant sought to establish that DLF Southern Homes was a dominant player in high rise premium apartments in the relevant market of OMR IT Corridor between two toll gates on this corridor.
However, the regulator said the relevant geographic market cannot be confined to the OMR IT corridor.
"...the informant's contention of the geographic market being the OMR IT corridor is not acceptable. Based upon the factors of demand and supply substitutability, the relevant geographic area in this case would be the area comprising the entire geographic area of Chennai city," the order said.
Data provided by the informant shows that within the OMR IT corridor itself, there were a number of other builders who had launched similar projects in that area, whereas DLF was involved in just one project, the Commission said.
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