Cashing in on consumerism

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: lifestyle shops and signature parlours where they provide both spa and salon treatments. Today Shahnaz Husain has 300 franchise salons in India, many of them are in towns like Raipur, Bhatinda, Mathura, Jammu, Silchar, Shillong and Palakkad.

Says Husain, “Today, people are much more aware of global trends, beauty and fashion, thanks to the exposure to media. The world has become a smaller place. There is a high awareness of brand names in small towns, too. Due to the increasing awareness, people in small towns are going in for treatments that they believe will improve the appearances. Also, purchasing power has increased in smaller towns.”

In fact F&B is a sector that is getting very popular as well. Be it Baskins and Robbins, Pizza Hut or food courts like Club City, you name the city and they are there. Sonia Chowdhary, who looks after Club City’s franchise business, explains the logic when she says, “Today if a businessman in Patiala is going out, he wants his family to go to a nice place and to get the right ambience. Also there is more disposable income, so he wouldn’t mind taking them out to a food court.”