Cashing in on cellphone content

C Jayanthi
Posted: Friday, Nov 02, 2007 at 0000 hrs IST
Updated: Friday, Nov 02, 2007 at 0037 hrs IST

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: phones including dial-in and instant messaging services

Started in: 1996-97

Revenue: $15 million for 2007-08 (expected)

Manpower: 280 employees

Expansion: Moved from creating web portals and search engines to providing back-end operations for B2B services and expanding to ‘content monetisation’ via dial-in phone services and instant messaging services

Success Mantra: Persistence and patience...

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