Carlsberg eyes 10% of India’s beer market in couple of years
Carlsberg\'s focus on strong beer is only a couple of years old and rides on brands, such as Tuborg Strong and the premium-priced Elephant, both competing in the country\'s best-selling beer segment, dominated by UBL\'s Kingfisher Strong and SABMiller\'s Haywards 5000 and Knockout.
While the country\'s beer market is estimated to have grown 13.5% in CY12, the Danish brewer claims a 40% growth in volume in the same period. Strong beer contains alcohol content of up to 8%, while it is about 5% in the milder lagers.
“Overall, we are pleased we have grown our marketshare and reached a level of 7% in India, excluding Tamil Nadu. The fuel of our growth has been Tuborg Strong in particular,” said Soren Lauridsen, managing director, Carlsberg India. “Tuborg is now the number one international brand in India and that is an accomplishment which has been reached in 3.5 years.”
Carlsberg does not operate in Tamil Nadu, where beer sales are estimated at 270 million litres annually, as it does not have a brewery in that state. India\'s beer industry is expected to
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