Considering that life skills, school health and well-being are valuable indicators of progressive schooling, CBSE recently organised the Second International Life skills, Values, Gender, School Health and Well being Summit in Delhi. The summit saw the presence of the minister for HRD, MM Pallam Raju; CBSE chairman, Vineet Joshi; and CBSE director (academics, research, training and innovations), Sadhana Parashar. CBSE has introduced life skills education as an integral part of the curriculum to empower the affective domain of the learners.
iSEED announces winners of National Youth Ideas
iSEED, the Indian School for Entrepreneurs and Enterprise Development, has announced the winners of the National Youth Ideas Challenge, where over 7,500 students across 500 colleges participated, with ideas that have the potential to benefit humanity. Of the 2,800 idea entries to the contest, the first prize of R1 lakh was bagged by Siddharth, Akshay and Abhay from NSIT Delhi for their idea called LostBeatLive.com, a musical networking platform that aims at establishing an identity and creating a brand out of struggling musicians. The second prize was won by Omkara, a student from Miranda House, Delhi, while the third prize was given to Devesh, Akshay and Anubha from Bharati Vidyapeeth, Delhi.
Brand loyalties follow us around, study finds
Chicago Booth professors have found that people develop preferences young, and they often are slow to change after a move. When you’re navigating the aisles at your local grocery, do you reach for Tide or Cheer? How about Coke or Pepsi? Who wins the battle between Maxwell House and Folgers? Do you go for the same brand every time, regardless of price differences or sales? These questions piqued the curiosity of researchers at the University of Chicago Booth School of Business, who found that geography plays a large role in developing brand loyalty, and that once ingrained we are reluctant to give those brands up—even if we move. Chicago Booth professors Matthew Gentzkow and Jean-Pierre Dubé, with Bart Bronnenberg of Tilburg University, built on previous research that Dubé and Bronnenberg had done with Sanjay Dhar, a professor of marketing at Chicago Booth, that looked at brand preferences by geography.