Cadillac may double lineup, starting with ELR plug-in in 2014
Cadillac may double its product lineup over the next four years as part of General Motors Co's strategy to turn the U.S. luxury brand into a global power, starting late this year with the ELR plug-in hybrid, the upscale sibling of the Chevrolet Volt.
Cadillac is firming up plans to expand its family of cars and crossovers to as many as 10 models by 2016, including potentially a flagship sedan, a small crossover and a small car to take on BMW's 1-Series, according to two people familiar with the company's discussions with suppliers.
The new models cannot come soon enough. Cadillac was one of the few premium brands to see US sales fall last year, sliding from fourth to fifth place behind Honda Motor Co's Acura.
Cadillac executives would not discuss future product plans, but acknowledged their stable of cars, crossovers and SUVs would expand.
"We're saying it over and over and over that we want Cadillac to be a truly global luxury brand," Bob Ferguson, vice president of global Cadillac, said in an interview at the Detroit auto show. "We have the core of a very good product set now and we're working hard at examining the options to make it even better. You can expect a more robust lineup."
While many analysts laud GM for burnishing Cadillac's image with some of its best cars in decades - the new ATS was named 2013 North American Car of the Year on Monday - even some of the brand's fans are skeptical about
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