Cadbury spends Rs 12 crore to overhaul packaging

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Malanpur, MP, Oct 28: Cadbury India has spent about Rs 10-12 crore to overhaul its packaging after the worm controversy led to a 20% drop in its sales in the last quarter of 2003.

Sanjay Purohit, director, marketing, Cadbury India, told reporters at the company’s Malanpur plant that there could not have been any problem at the manufacturing end. The packaging overhaul and commercials featuring Amitabh Bachchan helped the company regain the trust of its customers and its market share in chocolates has crossed 70% now, he said.

“Mr Bachchan endorsed the food safety measures adopted at our plants and now according to our external retail audit data, we regained our position in September 2004,” Mr Purohit said. Having annual chocolate production of about 30,000 tonne, the company produces five of its major chocolate brands, Gems, Eclairs, Five Star, Perk and Milk Treat, in the Malanpur plant. The company also launched its Celebrations range of rich dry fruit collection for Diwali. The pack will be available in select outlets in select cities. “These are our special offerings to give consumers unique gifting options this festive season,” Mr Purohit said.