Buyers and cellars

Font Size

Print

Feedback

Email

Discuss

: in China because of its status.) They also claim that Bordeaux risks alienating its core group of European and American investors and drinkers with high en primeur prices. The old traditions are beginning to change. Some négociants, the wine wholesalers that link the chateaux to the traders, have boycotted this year’s vintage because of high prices. This is a bold move. Refusing to buy up this year’s wine will mean they forfeit access to next year’s vintage. The old-schoolers now find themselves wishing for both a run of bad vintages and a downturn in the emerging economies. Only then, they say, will sobriety return.