The $62 billion American computer maker Dell is eying rapid growth in market share for its latest tablets and PCs running on the Windows 8 platform, an operating system it says would change the scenario from a ‘one person show’ and open avenues for other companies to build devices. PCs still contribute to half of Dell’s sales even as the Round Rock, Texas-based company is shifting its focus to software services. In an interview at the company’s annual event in Austin, Sam Burd, vice-president, personal computer product group, Dell, tells Debojyoti Ghosh that the tech major is extremely bullish on Microsoft’s latest operating system and that great products will help it grow even if the market is down or flat. Excerpts:
Recently Dell had a slew of product launches in the tablet family running Windows 8 or Windows RT. Are we seeing a complete shift from Android?
We have a full lineup of Windows 8 products in the tablet and personal computer (PC) space. In the PC space, we have been tremendously successful in selling Windows and we expect that to continue in the future. In the tablet segment, we are very bullish on the opportunity that we have in businesses and consumers with Windows 8. That has been the focus and thrust of our product line. We think our products like Latitude 10 can manage, secure and runs the apps under any existing business environment, and it does better than Android tablet. We are seeing that it can do better than any Android or iOS tablet. The Windows RT-based tablet XPS10 for the consumer space runs the applications that are part of the new Windows 8. So currently that has been our focus. We think these are great devices customers are looking for.
Have you identified the growth areas for these products? Where do you see the market other than the US?
We see a market globally for tablets. And globally, we think, the commercial space is very interesting for tablets. There is a trend where companies want to deploy tablets as a great productivity device. It is a lot easier with Windows 8 compared to options they had. In the commercial space globally, a lot of people are still running Windows XP, so there is an interest to convert to the new platform. We are also seeing a strong growth in the consumer space globally.
We are much more focused on the