B-schools Rope In Corporates To Deploy Courses

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Mumbai, Jan 06 2004, 00:00 IST

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Call it reverse outsourcing by B-schools. For, instead of courses being developed in-house, B-schools are turning to corporates to conceptualise and roll out these courses. Motilal Oswal Securities Ltd is conducting a course on equity research with the SP Jain Institute of Management and Research (SPJIMR) while the Ahmedabad-based Nirma Institute of Management has roped in a call centre organisation Azure along with several other management and finance consultants to conceptualise and deploy courses in the campus.

Says Nirma Institute of Management director Anup Singh: “We have a course on corporate tax planning which is designed and delivered by management consultants who specialise in this area. This is an extension to our thumb rule that 10-20 per cent of the sessions in each course should be delivered by management professionals. Also, this is in line with the institute’s concept of involving management professionals in the design, development and delivery of various management courses.”

The rationale behind the move is that there are several new areas of business and management where there is no established management literature in terms of textbooks or other secondary material. And the corporates who are into a new business stream, say BPO for instance, would arrive as a substantial resource to support the campus through such courses.

Says SPJIMR faculty KVSS Narayan Rao: “There are no prescribed study materials for equity research. Therefore, it becomes relevant to rope in a practising firm to deploy the course so that our students do not miss out on this crucial area of

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