Broadcasters bet high on DTH for revenue

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New Delhi, Jul 2: habits of DTH homes vis a vis analogue homes. In fact, we are in the process of preparing an exhaustive report to be released in two to three months time which will reveal trends of viewing across platforms”.

However, another highly placed official in a reputed channel agrees with Goel. “Tam has gone on record two months back saying DTH penetration levels are too low to report and it captures digital viewing data only on its elite panel data (Sec A cities) which they were to start reporting only by April end of this year. That amply clarifies the priority the rating agency accords to DTH homes, despite the fact that most DTH households also represent homes with high disposable income, precisely the target group of most advertisers”.