Britt Worldwide Hopes To Enhance Support For Amway

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Britt Worldwide India Pvt Ltd—part of North Carolina-based Britt Worldwide—is planning to provide business training and support systems to local leaders operating under the Britt system for upgrading ‘Amway’ business, Britt Worldwide India CEO Sachin Adhikari told FE.

“We are planning to form a team of 12 members who will address the requirement of local leaders by conducting different training seminars, conferences and meetings across major cities. The training and teaching aids include audiotapes, videotapes, CDs, books, manuals and Britt logos,” he said. So far, the company has been providing business training and support systems to Amway IBOs (independent business owners) on the platform of ethics, self-belief and accountability, he added.

Apart from this, Britt Worldwide India is also planning to set up a mini stadium in Mumbai to impart business training and support systems to Amway IBOs who operate the ‘Britt’ system within the next few weeks. “The mini stadium will accommodate 15,000 Amway IBOs. For the purpose, we are currently in talks with the state government,” he added.

“The objective behind the move is to cut down on expenses by 15 per cent within a year. So far, we have been spending heavily on conducting seminars, conferences and meetings in various hotels and premium seminar halls,” he said.

The company is also planning to expand the number of service centres from 23 to 25 within a year.

According to Mr Adhikari, with the new initiatives, the company hopes to spur sales growth of Amway products by an additional 15 per cent within a year.

Says Market Search India Pvt Ltd CEO Sundar Rajan: “Indianisation of training programmes could bring far better results with the material that they have. At present, a more Americanised version is used to impart training to develop better relationship with them.”

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