Britain's Triumph Motorcycles aims to win over India's wealthy bikers

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Triumph not only has to win over customers, but also has to persuade people to buy touring bikes in a country notorious for poor roads (Reuters) Triumph not only has to win over customers, but also has to persuade people to buy touring bikes in a country notorious for poor roads (Reuters)
SummaryBritain's Triumph Motorcycles will start selling its iconic bikes in India on Thursday

so keep prices down. It also plans to build a factory in the southern state of Karnataka.

As well as Harleys, Triumph's classic cruisers and sports bikes will also compete with offerings from Honda Motor Co Ltd , Yamaha Motor Co Ltd and Bayerische Motoren Werke AG's BMW Motorrad - plus the lower priced bikes of Royal Enfield.

"We will be an aspirational brand for guys who use (Royal Enfield) bikes," said Sumbly, who was previously with Bajaj Auto Ltd, India's second-largest motorcycle maker.

Asked whether Triumph would design an India-specific bike, Sumbly said, "As the market develops and we see the growth, the company will surely invest more and more in India."

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