Headphones and digital music systems made by Massachusetts-based Bose Corporation are known to be quite expensive in the market simply because they are great. The company is known to invest in long-term research with one fundamental goal: to develop new technologies which deliver a mind-blowing audio performance. It would not be an exaggeration to say that Bose products for the home, in the car, on the go and in public spaces have become iconic.
Marketing folks at Bose India are putting in that same passion to become market leaders here. Quite aware that the Indian market is extremely price-sensitive and that the Bluetooth speaker segment is fiercely competitive with numerous other players around, the Indian subsidiary has introduced two new products—QuietComfort 20 headphones and SoundLink Mini Bluetooth speaker—which are decently priced by Bose standards and deliver very good audio.
*Dimensions: 5 x 18 x 5.8 cm (H x *x D)
*Wireless range: 30 feet
*Inputs/outputs: 3.5 mm auxiliary input, micro-USB port
*Power rating: 100 – 240V
*Battery life: 7 hours
*Weight: 680 grams
* Estimated street price: Rs 16,200
We had reviewed the noise-cancelling headphones (QuietComfort 20) a few weeks back; it’s time now to look at the new SoundLink Mini speaker, a completely new Bose SoundLink family member. It joins the widely popular SoundLink Bluetooth Mobile speaker II in the Bose Bluetooth speaker product line. This new Bose creation (SoundLink Mini) fits in the palm of your hand, connects wirelessly to a mobile phone, laptop or a tablet, and delivers a new level of performance for personal, out-loud listening. It retails for R16,200.
Of late, we have reviewed numerous hand-held, Bluetooth-powered speakers, but none are like the SoundLink Mini. It is small, but it offers far better sound than any speaker of its size. At 680 grams, it weighs no more than the average tablet. The SoundLink Mini measures just 5 x 18 x 5.8 cm (H x W x D)—30% the size and 50% the weight of the original SoundLink Mobile speaker. With its anodised aluminum housing, it resists scratches and fingerprints, and is strong and durable enough for the rigours of everyday use.
Out of the box,