Booming Bundesliga to ride World Cup wave into 2014/15

Aug 20 2014, 08:08 IST
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SummaryThe booming Bundesliga can expect another bumper season in 2014/15 with the world's attention...

The booming Bundesliga can expect another bumper season in 2014/15 with the world's attention focussed firmly on Germany following their World Cup victory in Brazil.

The German top division has been growing in terms of spectators and finances for years with the trend set to continue into the new season that starts on Friday.

The national team's World Cup victory has added to German football's growing allure.

"For everyone involved in the Bundesliga, the World Cup victory is a huge motivation to become even better on all levels," said VfL Wolfsburg sports director Klaus Allofs.

With minnows Paderborn promoted and Nuremberg, with a bigger stadium, relegated, the Bundesliga may not set a new attendance record, as it has done in recent seasons.

Yet it still looks set to maintain its status as the highest-attended league in the world with an average of more than 40,000 spectators attending each game.

"The Bundesliga is seen by fans as exciting and we have the highest average attendance in the world," said German football league (DFL) president Reinhard Rauball. "The rivalry between Bayern Munich and Borussia Dortmund is healthy for the league."

The country's top two teams, who have shared the title between them since 2010, reflect the health of the league.

Flush with cash from ticket sales and growing broadcasting revenues, the pair have dominated not only domestically but on the European stage as well with the highlight being the 2013 Champions League final where Bayern beat the Ruhr valley club in an all-German affair.

FINANCIAL HEALTH

It is, however, the financial health of the vast majority of the 18 clubs, who churn out players from their youth academies, that makes the Bundesliga the envy of the footballing world.

Every year more German players are lured away to the bigger leagues in Spain and England, with Toni Kroos (Real Madrid) and Emre Can (Liverpool) among the most recent exits, but the Bundesliga's seemingly endless production line continues to feed the domestic clubs.

Bundesliga teams can expect increased interest in their players from European heavyweights while more and more foreign talents see the Bundesliga as an attractive alternative to the Premier League and Spain's La Liga.

With broadcast revenues increasing by around 60 million euros ($79.91 million) this year to 700 million euros, the German league is gradually closing the gap to their bigger European counterparts.

The Bundesliga still trails England in that respect, but DFL officials expect foreign TV deals to increase sharply in the future.

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