Bling on Christmas
Going by the Indian male’s favourite accessories, his arm candy would have to be a mobile phone, and while Apple, Nokia, Motorola and Samsung all make very expensive limited-edition phones encrusted with diamonds and similar bling, the ultimate status symbol is a Vertu, the British-based manufacturer and retailer of uber-luxury mobile phones. Vertu debuted in India last year, with models costing between R1.5 lakh and R15 lakh, but its most expensive model is the Signature Cobra that costs approximately R1.8 crore. Only eight have been manufactured and it is made to order, so it carries a tag of exclusivity to lessen the stress of buying a phone that costs almost as much as the fully-loaded BMW 7 series luxury sedan he will be using it in.
On the other hand, so to speak, she can gift him the most expensive pen available in India, which costs around the same. William Penn, the Bangalore-based retailer of expensive writing instruments, sells the ‘La Modernista’ made by the famous Swiss brand, Caran d’Ache, which comes with a price tag of R1.35 crore! Great for writing off those bad investments.
Austerity takes a holiday when it comes to splurging on something
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