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BlackBerry Z30: Parting Shot

Nov 14 2013, 13:35 IST
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BlackBerry Z30 BlackBerry Z30
SummaryCan the BlackBerry Z30 help revive the beleaguered company's fortunes?

while listening to music and taking calls. The device has four microphones, of which two are placed below the volume rocker, thus adding to voice clarity. While taking a call, you might unknowingly cover those two microphones with your fingers but that doesn’t affect voice clarity. The headphones that come with the phone work well. You may want to replace them for better audio experience though.

On the video front, the phone doesn’t disappoint. The Z30 has a 2-megapixel front camera and an 8-MP rear camera. The rear camera performs well in bright environments but suffers in poorly-lit places. Colour reproduction and details are impressive in well-lit areas. Although the HDR camera mode gives better pictures, it is slow. So, users will have to be patient for the “perfect shot”.

BlackBerry Z30’s 2880mAH battery lasts over a day on moderate usage comprising photography, videos, browsing and calls. The phone takes a long time — over a minute — to power on. A major complaint is the lack of good apps on the BlackBerry World app store. If you use a lot of apps, then BB10 is not the platform for you at the moment.

VERDICT

A good phone is no longer defined by great hardware and smooth user interface. The ecosystem is a big factor in defining a phone’s success these days. Even though the Z30 is a good upgrade to the Z10, it lacks the ecosystem to draw users. The delay in developing a good OS for app makers has cost BlackBerry dear.

For a company trying to resurrect itself, BlackBerry has made a good phone. But it might not be enough to keep it in business.

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