BlackBerry striving for absolute leadership
BB10, the company has got the ticket to race and now needs to play the game to win the championship
The jury is still out on whether the latest mobile handsets launched by Research in Motion (RIM) on the BlackBerry 10 (BB10) technology platform is a success or not but the company strongly believes that its latest platform could play an important role in growth markets like India with its next wave of mobile computing.
Once the dominant player in the smartphone category globally, RIM has dwindled quite rapidly to the third place following Samsung and Apple and now has placed all its bets on BB10 to revive its fortunes once again. The company also recently announced the change in its name from RIM to BlackBerry.
However, BlackBerry believes that it has started afresh with a completely new platform and offerings which would provide them enough opportunities in the next wave of mobile computing, where the phone would not be a downgraded PC but a device which can handle multiple tasks. BlackBerry president & CEO Thorsten Heins said, “It (BB 10) has got us a ticket to race and we have to play to win the championship.”
The company which had the option of continuing with its existing technology platform instead opted a new operating system called QNX with totally different set of hardware and software embedded into it. BlackBerry is hoping that BB10 would play an important role in delivering host of services which would
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