BlackBerry launches first Z10 device in India at Rs 43,490

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Reuters: MUMBAI, Feb 25 2013, 15:11 IST

BlackBerry today launched its much-awaited smartphone Z10, powered by its latest operating system 'BlackBerry 10', in India at a price of Rs 43,490, taking rivals Apple and Samsung head on in the world's second largest telecom market.

The Canadian smartphone maker has launched its latest model in India nearly a month after the global launch of new operating system 'BlackBerry 10' and two devices Z10 and Q10 on this platform on January 30.

"Without a doubt the BlackBerry Z10 is among the most important and much-awaited BlackBerry launches in the history of the Indian smartphone industry," BlackBerry Managing Director (India) Sunil Dutt said in a statement.

With BlackBerry 10, the company has "re-designed, re-engineered and re-invented" BlackBerry to create a new and unique mobile computing experience, he added.

"Although, the device is priced high, this positioning by BlackBerry was on expected lines. The operating systems looks good and has some excellent features," Gartner Principal Research Analyst Anshul Gupta said.

The new device is powered by a 1.5GHz dual-core processor, and has 2GB RAM. It comes with 16GB onboard memory, which can be expanded up to 64GB using a microSD card.

It has 8 megapixel rear camera with LED flash, a 2MP HD camera in front and its connectivity options include Wi-Fi, 2G, 3G, 4G, Bluetooth 4.0, microUSB 2.0 and NFC.

The device supports content in eight Indian languages - Telugu, Tamil, Kannada, Malayalam, Devanagiri (Hindi), Gurmukhi (Punjabi), Gujarati, and Bengali ¿ as well as support for third-party solutions for Indian language input.

The BlackBerry 10-powered phones also boast

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Reader's Comments (8)| Post a Comment

The best phone ever

Mozzo | 27-Feb-2013Reply | Forward

I got the Z10 and wow! It blows the competition out of the water. Fluid, blazing fast and miles ahead in security. I can't put down mine for a moment. True, it's a bit expensive, but you pay a premium as it's the same for any product. Just like buying a Sonos 5 is $500 for 1 speaker, sounds expensive, but have a listen to it and check out the features. Personally, no android for me. They are all the same, look the same, works the same. Can't even figure out which is which from the sheer number in the market.

Is this a Joke?

Sudipto | 26-Feb-2013Reply | Forward

Are these CEO%u2019s of blackberry are too greedy!!!!!!!!! Do they know their position at market%u2026%u2026.How much share they are losing each month? Why anybody would want to buy a blackberry when they can buy Galaxy S3, Note II, HTC one x at a lower price than this? A nexus 4 (which have a quad core processor instead of dual core that this blackberry has and having same 2GB RAM) is available from Google around $300.00 = Rs. 16200.00. Both Nexus 4, galaxy Nexus and S3 are available within Rs. 28500/- from Junglee.com in India. Moreover, review says that nexus4 is faster than BB10. Does, Blackberry want us to pay 44K for optional expandable memory and LTE service which is not available in India? Again, BB service is overpriced for every network. I%u2019m a long time BB user (Storm2 9520), and I was wanting to upgrade my BB (buy BB10). But, now, I%u2019m sorry to say that with this price rating I have to think otherwise, may be switch to Android phones.

Are you serious?

Phat | 26-Feb-2013Reply | Forward

HAHAHHAHAHHAHAHHA! This pricing is a joke! BB lost its mojo a VERY VERY long time back! And BB folks- who are you kidding? Wake up! That price is horrific and you are going to fall face-flat! Wanna wager? I would rather be seen with Z10's less-than-half-priced Samsung Grand, and if I upgrade it would be a high-end Galaxy or iPhone 5 at that price! Z10 is 'too little too late'! Plus we all need updates- are you geared to do that?- NO. Do you have excellent servcice- CLEARLY NO.* Has BB introduced any great/new features?- NO. Does BB have a great camera that can compare with INR 20k-something phones- NO. THEN why would anyone buy? (You must be thinking 1.2 billion people- x% will buy- BB would make xxx revenue) Also, you should have asked yourself Z10 or iPhone or S3? What of the company image when you sell the same phone for 15k less in the next 1 month! BB is clearly going down and out! *iPhone/iPad is replaced in 3 working days while BB takes 30-60 days replace!