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The decline of the BlackBerry has come shockingly fast. The BlackBerry, pioneered in 1999, changed the culture by allowing on-the-go business people to access wireless email. Then came a new generation of competing smartphones, and suddenly the BlackBerry looked ancient. Apple first showed that phones can handle much more than email and phone calls with its iPhone. In the years since, BlackBerry Limited's been hammered by competition from the iPhone as well as Android-based rivals.