BlackBerry 'gives up' fight accepts fate of niche player

Sep 01 2013, 13:35 IST
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BlackBerry is considering spinning off its messaging service into a separate unit, according to reports. BlackBerry is considering spinning off its messaging service into a separate unit, according to reports.
SummaryA member of BlackBerry board has said that being a small player in smartphone market is difficult.

A member of BlackBerry Ltd's board committee tasked with exploring strategic alternatives said the company can survive as a niche smartphone maker but should sell off some parts, the Wall Street Journal said.

Bert Nordberg, who joined the struggling smartphone maker's board in February, did not rule out a sale or strategic partnership, and did not specify which parts could be sold off, the newspaper said.

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BlackBerry said earlier this month it was looking into options for the company, which could include an outright sale.

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Nordberg said being a small player in the global smartphone market is difficult, the Wall Street Journal said on Friday.

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He also said the company needs to close the gap between its value on paper and how Wall Street perceives the company's worth, the newspaper said.

Related: BlackBerry exploring options for sale as smartphones fail

The Wall Street Journal reported earlier this week that BlackBerry is considering spinning off its messaging service into a separate unit, which the company refused to comment on.

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