BlackBerry launches low-cost smartphone, the Z3

May 13 2014, 21:50 IST
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BlackBerry Z3 Jakarta Edition will hit store shelves on May 15. BlackBerry Z3 Jakarta Edition will hit store shelves on May 15.
SummaryBlackBerry Z3 Jakarta Edition will hit store shelves on May 15.

out Indonesian customers in mind," Chen said in a statement before the launch. The device will allow users to type in Bahasa and come with a special set of BlackBerry Messenger, or BBM Stickers featuring local characters.

Later this year, BlackBerry will launch a new, non-touchscreen device dubbed the BlackBerry Classic in partnership with Foxconn. The handset will see a return of the command keys that include 'Menu,' 'Back,' 'Send' and 'End' buttons, along with a trackpad. BlackBerry hopes the move will address the concerns of those users who found their new devices hard to navigate.

For Foxconn, the tie-up fits with plans to set up a manufacturing plant in Indonesia to build smartphones and other electronic devices. The Taiwanese company's ambitions have been on hold for years due to drawn-out talks over tax breaks, property and import restrictions.

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