BlackBerry 10 launch axes shares even as analysts beat retreat over earlier reviews
The new BlackBerry 10 phones will compete with Apple's iPhone and devices using Google's Android technology, both of which have soared above the BlackBerry in a competitive market.
The BlackBerry 10 devices boast fast browsers, new features, smart cameras and - unlike previous BlackBerry models - enter the market primed with a large application library, including services such as Skype and the popular game Angry Birds.
The BlackBerry Z10 touchscreen device, in black or white, will be the first to hit the market, with a country-by-country rollout that starts in Britain on Thursday.
A Q10 model, equipped with a small "qwerty" keyboard that RIM made into its trademark, will launch globally in April.
"I'm still confident that a lot of the subscriber base are going to want the upgrade to BlackBerry 10. It's a very strong improvement over what they currently have. This is not going to cause mass defections from iOS and Android, but it doesn't have to be a success for RIM. You've got to start somewhere," said Jackson of Ironfire, which owns shares in RIM.
The Z10 device won a lukewarm review from The Wall Street Journal's tech blogger Walt Mossberg, who complained of a shortage of apps.
On the other hand, David Pogue, who writes for The New York Times, apologized for describing BlackBerry as doomed in the past. The Z10 touchscreen
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