BlackBerry 10 BUZZ
Extraordinary times call for extraordinary measures. A saying that aptly applies to the BlackBerry handset maker, Research In Motion, which is fighting a grim battle to stay relevant in the global smartphone industry. The Canadian firm, which has seen its market share gnawed by smarter devices from Apple and Android— even among its dominant turf, corporate consumers—debuted its much-awaited BlackBerry 10 platform last week, available on two new smartphones, the BlackBerry Z10 (all-touch) and BlackBerry Q10 (touch with physical keyboard). It has adopted the iconic BlackBerry name in order to have a single cohesive global presence.
It might be somewhat early in the contest but the smartphone maker, once described by the Canadian Prime Minister Stephen Harper as a national ‘crown jewel’, seems to be making the right moves in a market that is already saturated with Android and iPhone users. The company’s reinvigorated marketing efforts were evidenced by the simultaneous global launch of its new platform and devices in New York, Toronto, London, Paris, Dubai, and Johannesburg.
Not only that, the company is seeking to attract a lot more applications. After all, apps are the direct
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