MotoCorp executive, not wanting to be named, adding, “While 150cc is the volume driver in this segment, there are buyers looking at power without considering mileage. That’s a step-up for us.”
As per experts, margins in the premium segment are double than those in the entry and the executive segments. “At about 15-17% volumes, the value contribution of the premium segment is about 22% of the total domestic motorcycle sales. This is because of the high margins in the sports segment,” says Mahantesh Sabarad, deputy head for research at SBICAP Securities.